Search engine optimisation (SEO) is the process of improving a website’s visibility and ranking on search engine results pages. It involves various techniques such as keyword research, on-page optimization, and link building to attract more organic traffic to a website. By implementing effective SEO strategies, businesses can increase their online presence and reach their target audience more effectively.


SEO, or search engine optimization, is crucial for businesses and websites to increase their online visibility and attract organic traffic. By optimizing their website content and structure, businesses can improve their rankings on search engine results pages, making it easier for potential customers to find them. Additionally, SEO helps businesses stay competitive in today’s digital landscape by ensuring that their website is user-friendly and easily accessible to both search engines and users.